What is Catalog Maker?
High-level concept, value prop, and how Catalog Maker differs from Collateral Upload and E-commerce Integration.
Catalog Maker organizes your business's postable things — products, services, events, features, team members — into structured records your AI Manager uses when creating posts.
Think of it as your content ingredient list
Instead of your AI Manager guessing what to post about, you give it a catalog of specific items, and it strings them into posts across the four content pillars. Each catalog item tells your AI Manager: here is something worth posting about, here is the context, and here are the visuals that go with it.
How it differs from other features
| Feature | What it does | When to use it |
|---|---|---|
| Catalog Maker | Structured, postable items (products, events, services) | You want posts about specific things |
| Collateral Upload | Bulk knowledge (PDFs, photos, brand docs) | You want your AI Manager to learn context, not post about specific items |
| E-commerce Integration | Auto-sync your Shopify/WooCommerce/Etsy catalog | You have an online store with 50+ products |
Next steps
Ready to create your first item? Start with Your First Catalog Item in 60 Seconds →