Social media tips and strategies for coffee shops and cafés.

Why independent coffee shops beat Starbucks on social media, and the local staff, regulars, and sourcing content that turns neighbors into daily customers.
Sep 5, 2026
Tuesday afternoons don't have to be dead. Here's how cafes use a few well-timed posts to turn the slowest hours of the week into a small rush.
Jul 7, 2026
The most effective marketing a coffee shop can run costs nothing — because the customer does it. When someone photographs their latte before they drink…
Jul 1, 2026
Your regulars already come every day. They don't need a Facebook group to remind them to show up — they're already there before you unlock the door. The…
May 3, 2026
Every coffee shop in the world has the same Instagram. Overhead latte art on a marble surface. The espresso pull. The pastry case. The window light…
Mar 15, 2026
Here's something nobody in the marketing industry wants to admit: the coffee shop with 12,000 Instagram followers didn't get there with a strategy. They…
Feb 24, 2026