Health & Wellness
Social media tips and strategies for supplement practitioners, chiropractors, naturopaths, and nutritionists.
Registered Dietitians Have a Content Problem (And It's Not What You Think)
Nutrition influencers are dominating social media while credentialed RDs stay quiet. Here's the specific content gap that's costing dietitians clients...
Apr 14, 2026
The Health Practice Social Media Stack in 2026: What Actually Works Across Every Specialty
From chiropractors to yoga studios to telehealth, the health practices that grow through social media share the same core principles. Here's the synthesis.
Apr 10, 2026
Acupuncture's Content Problem Is Not a Marketing Problem — It's a Skepticism Problem
Most acupuncture practices market to believers. The practices that grow fastest convert skeptics. Here's the content strategy that bridges evidence and...
Apr 3, 2026
Threads for Fitness and Wellness: Building Community When Instagram Feels One-Way
Instagram fitness is saturated with images designed to sell. Threads rewards the kind of honest, educational conversation that actually builds client trust. Here's how wellness businesses use it.
Mar 19, 2026
The Science of the Aesthetic Buyer: What Med Spas Need to Understand About How Patients Decide
Aesthetic patients don't choose a treatment — they choose a provider. Understanding the three-stage decision journey changes everything about how med...
Mar 17, 2026
Before & After Is Not a Strategy: What Med Spas Get Wrong About Social Media
Every med spa posts before-and-after photos. That's exactly the problem. Here's what the practices actually filling their books are doing differently...
Mar 17, 2026
The Myth of the 'One Viral Adjustment Video' (And What Actually Fills a Schedule)
Viral adjustment videos get millions of views and few new patients. Here's why chiropractic virality and practice growth are different things — and...
Mar 12, 2026
Why Most Optometry Practices Are Invisible Online (And the Ones That Aren't Are Booked Out)
Most optometry practices don't post on social media at all. The ones that do are quietly building the kind of trust that fills appointment books months...
Mar 12, 2026
The 4 Types of Social Media Posts Every Supplement and Wellness Practitioner Needs
A simple content framework for chiropractors, naturopaths, and nutritionists who sell whole food supplements but never post about them.
Mar 4, 2026