Personal Brand

Social media tips and strategies for building your personal brand.

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Title card for: Social Media for Course Creators: Give Away Your Best Stuff for Free (It Sells More Courses)
Personal Brand6 min read

Social Media for Course Creators: Give Away Your Best Stuff for Free (It Sells More Courses)

Every successful course creator is giving away 90% of what they know for free on social media. This is not an accident and it is not charity. It is the…

Mar 1, 2026
Title card for: Social Media for Authors: How to Build a Readership Before Your Book Launches
Personal Brand6 min read

Social Media for Authors: How to Build a Readership Before Your Book Launches

The authors who sell on launch day built their audience for six months before…

Feb 27, 2026
Title card for: How Software Engineers Build a Reputation That Finds Them (Without Becoming an Influencer)
Personal Brand4 min read

How Software Engineers Build a Reputation That Finds Them (Without Becoming an Influencer)

Let's get the objection out of the way: you're not trying to become a tech influencer. You don't want to post hot takes about JavaScript frameworks or…

Feb 24, 2026
Title card for: Your LinkedIn Is Costing You Business Every Week You Stay Silent
Personal Brand5 min read

Your LinkedIn Is Costing You Business Every Week You Stay Silent

You know you should be posting on LinkedIn. You've known for two years. And yet — your last post is from Q3, it got fourteen likes, and you've quietly…

Feb 22, 2026