Personal Brand
Social media tips and strategies for building your personal brand.
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The Speaker's Reel: How to Create a 90-Second Video That Gets You Booked
Event organizers make booking decisions fast. They have a short list of speakers, a budget, and a deadline. They will spend, on average, less than three…
Apr 14, 2026
YouTube for Course Creators: The Free Class That Sells Your Paid Course
Most course creators use YouTube wrong. They post trailers, teasers, "what's inside my course" videos — promotional content designed to make people...
Apr 10, 2026
Building an Author Platform on Instagram: The Reading Recommendation Strategy That Grows Your Audience
Recommend other books in your genre. Constantly. Generously. Bookstagram and BookTok audiences follow people who curate great reading lists — readers...
Apr 3, 2026
Author Collaboration on Social Media: How Co-Promotion With Other Writers Actually Works
Newsletter swaps, Instagram takeovers, and joint BookTok campaigns can drive 200+ clicks per swap. Here's how author collaborations actually work — with specific platforms, formats, and results you can expect in 2026.
Mar 19, 2026
Stop Calling Yourself a 'Thought Leader.' Let Your Content Do It for You.
"Thought leader" is the LinkedIn bio equivalent of "I'm a really nice person." The people who say it most loudly are rarely the ones demonstrating it.
Mar 17, 2026
Why Self-Published Authors Should Stop Marketing Their Book and Start Marketing Themselves
The self-published author's default marketing approach goes something like this: write book, publish book, post "my book is available now" to every...
Mar 15, 2026
LinkedIn for Software Engineers: Building in Public Without Sounding Like a Bro
Tech LinkedIn has a reputation problem. The fundraising announcements dressed as reflections. The \. Tech LinkedIn has a reputation problem.
Mar 13, 2026
LinkedIn for Executives: The 3-Post-Per-Week System That Builds Authority Without a Ghost Writer
Most executives who want to build a LinkedIn presence run into the same problem: they don't have time to write content, so they either hire a ghostwriter…
Mar 11, 2026
Social Media for Keynote Speakers: Your Stage Clips Are Only 20% of Your Content Strategy
Every keynote speaker posts their stage clips. The moment of connection with the audience, the standing ovation, the clip where they say the thing that…
Mar 8, 2026
Social Media for Coaches Who Are Tired of Looking Like Every Other Coach on Instagram
Search "life coach." Scroll for thirty seconds. Motivational quote on a pastel gradient. "Your dreams are valid" on a different font.
Mar 6, 2026
Social Media for Podcasters: Nobody Cares About Your New Episode (Until You Make Them Care)
This is the laziest social media post in existence, and it appears in some form on roughly 90% of podcasters' accounts on release day. It generates almost…
Mar 4, 2026
Social Media for Course Creators: Give Away Your Best Stuff for Free (It Sells More Courses)
Every successful course creator is giving away 90% of what they know for free on social media. This is not an accident and it is not charity. It is the…
Mar 1, 2026
Social Media for Authors: How to Build a Readership Before Your Book Launches
The authors who sell on launch day built their audience for six months before it. That's the uncomfortable truth most self-publishing guides bury in...
Feb 27, 2026
How Software Engineers Build a Reputation That Finds Them (Without Becoming an Influencer)
Let's get the objection out of the way: you're not trying to become a tech influencer. You don't want to post hot takes about JavaScript frameworks or…
Feb 24, 2026
Your LinkedIn Is Costing You Business Every Week You Stay Silent
You know you should be posting on LinkedIn. You've known for two years. And yet — your last post is from Q3, it got fourteen likes, and you've quietly…
Feb 22, 2026