Pricing, Promos & External Links
Turn catalog posts into conversion opportunities with prices, promo codes, and product page links.
Why these fields matter
These optional fields turn catalog posts into conversion opportunities. Your AI Manager can mention prices, highlight discounts, and link directly to product pages — without you writing custom copy every time.
Price
Displays price in posts (“Our Signature Facial – $120”).
- How to set: Enter as you'd say it — “$19.99”, “From $50/month”, or “Starting at $25”. Free-text, so any format works.
- When to use: E-commerce, service businesses with set pricing, restaurants with menu prices
Compare-at Price
Shows before/after pricing for sales (“Was $150, now $120”).
- How to set: Free text field — write the comparison however you want
- Examples: “Was $150” • “Regularly $200, members pay $120” • “Retail $50, sale price $35”
Promo Code Message
Your AI Manager includes promo code in posts about this item.
- Examples: “Use code INSTAGRAM for 20% off” • “Promo code FIRST15 – 15% off your first order” • “Show this post in-store for $10 off”
Key Selling Points
Highlights specific features/benefits in posts.
- Examples: “Gluten-free, vegan, locally sourced” • “Same-day delivery, 30-day returns, lifetime warranty” • “Board-certified, 10+ years experience, accepts insurance”
External Link
The External Link field holds one link. Facebook, LinkedIn, Threads, and Bluesky posts can include it. Pinterest uses it as the pin's link, and Google Business uses it as the button's link. Instagram, TikTok, and YouTube never include it. X includes it only when you turn links on.
- Examples: Product page, booking system, event registration, donation page
Example: E-commerce product fully loaded
Name: Sage Linen Tote Bag
Description: “Hand-stitched linen tote, reinforced handles, interior pocket. Made in Portland.”
Tag: Product • Price: $34.00 USD
Compare-at Price: “Was $42” • Promo: “Use code INSTA15 for 15% off”
Key Selling Points: Eco-friendly, machine washable, lifetime warranty
Portland Linens
Sage linen tote bag product photo
Portland LinensThis hand-stitched linen tote has reinforced handles and an interior pocket. It is made in Portland. The tote is eco-friendly and machine washable. It was $42 and is now $34. Use code INSTA15 for 15% off. It comes with a lifetime warranty.
Pro Tips
- •You don’t need to fill all fields — only use what’s relevant.
- •Update promo codes seasonally (or use Calendar Event for time-limited codes).
Next steps
- Managing Event-Based Content — time-limited promos
- E-commerce Playbook — full product catalog strategy