Managing Event-Based Content
Use the "Calendar Event" feature for seasonal specials, recurring promos, and time-sensitive content.
What this solves
Your AI Manager doesn't know that Valentine's Day roses should be promoted in early February, or that Taco Tuesday happens every week. The “Calendar Event” feature gives your catalog items a calendar.
When to use it
- Restaurants: Seasonal menus, holiday specials, weekly features
- Real estate: Open houses, broker tours, auction dates
- Nonprofits: Fundraising campaigns, annual events
- E-commerce: Product launches, flash sales, seasonal collections
- Fitness: New Year challenges, summer programs, workshop series
How it works
When you toggle “Treat this posting as a calendar event?”, you set:
- Event Date — when it happens
- How many lead-up days? — the number of days before the event that posts start. Weekly at most 2, monthly at most 7.
- How many days does the event last? — the number of days each occurrence lasts. A one-time event has no limit. For repeating events, weekly at most 2 days, biweekly 3, monthly 3, yearly 14, daily 1.
- Is it recurring? — never (one-time), daily, weekly, biweekly, monthly, yearly
About 4 in every 5 posts on each platform are about the event from the first lead-up day to the last event day. Posts about it stop when it ends.
Example 1: Florist managing Valentine's Day
Name: Valentine's Day Arrangements 2026
Description: “Premium roses, custom bouquets, same-day delivery. Featuring our exclusive Heart's Desire collection with garden roses and seasonal blooms.”
Tag: Event
Event Date: February 14 • Lead-up: 21 days • Recurrence: Yearly
Media: 5 photos of arrangement options (multiple images selected)
From January 24 through February 14, your AI Manager increases posts about Valentine's arrangements — showcasing different bouquets, sharing delivery deadlines, highlighting the Heart's Desire collection. On February 15, posts stop automatically.
Example 2: Restaurant managing Taco Tuesday
Name: Taco Tuesday Special
Description: “$2 tacos, rotating proteins, house-made salsa bar. This week: al pastor and grilled fish.”
Lead-up: 2 days • Duration: 1 day • Recurrence: Weekly
For the Taco Tuesday example with 2 lead-up days and 1 event day, Sunday and Monday are lead-up, Tuesday is the event, and posts move on until next week.
Example 3: Nonprofit managing Giving Tuesday
Name: Giving Tuesday — Double Your Impact
Description: “A matched-gift campaign for an after-school literacy program serving 200 or more kids. XYZ Foundation matches every dollar donated through December 1.”
Event Date: December 1, 2026 • Lead-up: 14 days • Recurrence: Never (one-time)
From November 17 through December 1, posts about the matched gifts and literacy program include reminders that the match ends December 1, and Giving Tuesday moves each year so the date is updated each year.
Catalog events and calendar holidays
A catalog item with its Calendar Event section turned on ties a date to that item's own description, photos and link.
Holidays and awareness days on your calendar are not catalog items and carry no product.
Use a catalog event when you have something specific to show for the date, and a calendar holiday for a general occasion.
Pro Tips
- •Set lead-up days based on purchase cycle (21 days for Valentine’s flowers, 7 days for open house).
- •Use recurrence for repeating events — set once, runs forever.
Post your class schedule
Save your class schedule as a CSV file. In Catalog Maker, make an item for your classes, link the CSV file to it, and turn the item into a calendar event.
Next steps
- Vertical Playbooks — see how your industry uses events
- Linking Collateral to Catalog Items