Media Preferences Explained

What media preferences control

The “Media” section sets which visual appears in posts about this item. Its default option, “AI Manager Decides”, picks media that fits, or chooses a text-only post when that makes sense. You can choose a fixed format instead.

Option 1: AI Manager Decides (Default)

Your AI Manager chooses image, video, or text-only based on platform, content type, and available media.

When to use: Most of the time — your AI Manager is good at this.

Example: Restaurant menu item → your AI Manager uses food photo on Instagram, video on TikTok, text-focused on LinkedIn.

Option 2: Select Image from collateral

Select a specific image from your collateral. Your AI Manager uses this image (or rotates through multiple selected images) for posts about this item.

When to use: You have great product photography and want consistency.

Example: E-commerce product shots, real estate listing photos, portfolio work.

Option 3: Select Video from collateral

Select a specific video from your collateral for this item.

When to use: You have demo videos, process footage, or dynamic content.

Example: Exercise demonstrations, recipe tutorials, before/after time-lapse.

Option 4: Text Only (no media)

Forces text-only posts with no media on platforms that support it (Twitter/X, Bluesky, Threads, Facebook, LinkedIn). Platforms that require media (Instagram, TikTok) will still include visuals.

When to use: Thought leadership, announcements, or engagement prompts where text carries the message.

Example: Industry hot takes, “Did you know?” facts, community questions.

Option 5: Before / After

Creates a side-by-side comparison from two images — a before image and an after image.

When to use: Transformation-based content.

See Creating Before/After Transformation Content for a full guide.

Option 6: Slideshow Video

Creates a 15-second crossfade video from 3–5 images. Your AI Manager stitches them together into a smooth visual sequence.

When to use: You want to show multiple angles, steps, or moments in a video format.

How to set up: Select 3–5 images from your collateral.

Examples:

• Plating process: sauce → protein → garnish → final dish
• Haircut transformation: consultation → cutting → styling → reveal
• Real estate walkthrough: exterior → living room → kitchen → backyard

Option 7: Collage

Creates a grid/collage from 2–4 images composed into a single image.

When to use: You want to show variety or multiple angles in one post.

Examples:

• Product lineup: show 4 colorways in one post
• Event recap: 4 photos from the workshop
• Menu highlight: appetizer, entree, dessert, drink in one grid

Option 8: Ken Burns Video

Creates a 15-second cinematic video from a single image with slow pan/zoom animation. Great for turning photos into Reels or TikToks.

When to use: You have great photos but want video-format posts (for Reels, TikTok, YouTube Shorts).

Example: High-res product photography, landscape photos, architectural shots.

Selecting multiple images

When you choose Image, Slideshow, Collage, or Before/After, you can select multiple images from your collateral library. For Image mode, your AI Manager rotates through the selected images, using a different one each time it posts about this item.

Examples:

• Restaurant dish: 5 different photos (plated, ingredients, chef preparing, customer enjoying, overhead shot) — your AI Manager uses a different photo each time
• Real estate listing: 8 photos (exterior, living room, kitchen, bedrooms, backyard) — your AI Manager uses a different photo each time

Choosing the right preference

• Transformation content? → Before / After
• Process or multi-step? → Slideshow Video
• Great photo, want video format? → Ken Burns Video
• Multiple moments in one post? → Collage
• Text carries the message? → Text Only
• Not sure? → Leave on AI Manager Decides

Next steps

• Creating Before/After Transformation Content — deep dive on that format
• Vertical Playbooks — see how industries use different formats