Florists
Social media tips and strategies for florists and flower shops.
How Independent Florists Compete With 1-800-Flowers on Social Media
Let's be honest about the math. 1-800-Flowers spends more on digital advertising in a week than most independent florists earn in a year. They have…
Jul 2, 2026
Instagram for Florists: The Seasonal Arrangement Calendar That Keeps Your Content Fresh
Peonies in spring. Dahlias in summer. Chrysanthemums in fall. Amaryllis in winter. Your content calendar writes itself if you follow the seasons — and...
Apr 22, 2026
Floral Content on Instagram: The Visual Storytelling Strategy That Gets Florists Featured and Followed
The florists with 50,000 followers on Instagram are not just posting beautiful arrangements. They are telling stories about the flowers.
Apr 14, 2026
Seasonal Marketing for Creative Businesses: Booking Next Year's Clients This Year
How photographers, florists, planners, and designers use seasonal content strategy to fill their calendars months in advance — the booking timeline, season...
Apr 3, 2026
Why Florists Should Abandon the Beautiful-Arrangement-on-White-Background Photo
The beautiful arrangement on a white background looks professional. It photographs well. The colors pop. The stems are perfectly…
Mar 16, 2026
Social Media for Florists: Time-Lapse Videos Are Your Secret Weapon
Post a photo of a finished arrangement. Book zero clients. Post a fifteen-second time-lapse of building that same arrangement — hands moving, stems...
Mar 2, 2026