Organizing Services by Type
Use tags to create a balanced content strategy without being a content strategist.
The problem tags solve
Your AI Manager needs to know: is this catalog item a product to sell, a team member to spotlight, an educational topic, or behind-the-scenes content? Tags tell your AI Manager what type of post to create from each item.
The catalog tags
| Tag | What it means | Content tone | Example |
|---|---|---|---|
| Product | Thing you sell or offer | Promotional, benefit-focused | "Signature facial treatment" |
| Food or Beverage | Menu item, recipe, drink | Sensory, appetite-driven | "Cacio e Pepe" |
| Property | Real estate listing | Informational, feature-focused | "1428 Maple St - 3BR/2BA" |
| Event | Time-specific happening | Urgency, FOMO, excitement | "Valentine's Day menu" |
| Feature | Business capability | Explanatory, value-driven | "Free consultation" |
| Announcement | News, update, change | Timely, informational | "New menu launching" |
| Person | Team member, founder | Humanizing, relational | "Meet Chef Maria" |
| Behind the Scenes | Process, culture | Authentic, community-building | "How we source ingredients" |
| Social Proof | Testimonial, case study | Trust-building, results-focused | "Client transformation" |
| Lifestyle | Aspirational content | Inspirational, identity-driven | "Morning routine with our coffee" |
| Education | How-to, tips, expertise | Helpful, authority-building | "How to choose running shoes" |
| Custom | You define it | Your choice | "Sustainability stories" |
How tags shape your content mix
Tags tell your AI Manager what kind of post to create from each item. Different tags naturally produce different content types:
- Promotional content ← Product, Food/Beverage, Property tags
- Team & culture content ← Person, Behind the Scenes tags
- Educational content ← Education, Feature tags
- Community & trust content ← Social Proof, Lifestyle tags
Tag distribution = content mix. Heavy on Product tags? Heavy on product posts.
Example: Photographer organizing service lines
Problem: “I offer weddings, corporate headshots, product photography, and family sessions — but my AI Manager posts randomly about all of them.”
Solution with tags:
- Wedding Portfolio (Tag: Product)
- Corporate Headshots (Tag: Product)
- Product Photography Services (Tag: Product)
- Family Session Package (Tag: Product)
- Behind the Scenes – Wedding Shoot (Tag: Behind the Scenes)
- How to Prepare for Headshots (Tag: Education)
- Client Testimonial – Wedding (Tag: Social Proof)
Now your AI Manager knows: these are separate service lines. It won't mix wedding content with corporate content. It balances promotional posts (Product tag) with educational (how to prepare) and social proof (testimonials).
Example: Nonprofit organizing campaigns
- Giving Tuesday Campaign (Tag: Event + Treat as Event)
- After-School Literacy Program (Tag: Feature)
- Volunteer Spotlight – Sarah (Tag: Person)
- Impact Report 2024 (Tag: Education)
- Student Success Story (Tag: Social Proof)
- International Women's Day (Tag: Event + Treat as Event)
Your AI Manager creates a balanced mix: campaign urgency (Event), program awareness (Feature), human stories (Person, Social Proof), and thought leadership (Education).
Using Custom tags
The “Custom” tag lets you create your own content categories:
- Coffee roaster: “Origin Stories” (where beans come from)
- Yoga studio: “Philosophy” (teachings, mindfulness)
- Architecture firm: “Process” (design journey from sketch to build)
In the Custom Tag label field, write what this category means. Your AI Manager uses it to shape tone and content.
Pro Tips
- •Start with default tags — only use Custom if you need something specific.
- •Don’t overthink it — your AI Manager adapts based on description too.
- •Tag consistency matters more than perfection (you can always re-tag later).
Next steps
- Vertical Playbooks — see how different industries tag their catalogs
- Building a Product Catalog — apply tagging to your first items