Organizing Services by Type
This guide shows how to choose the right tag for each catalog item and what tags change.
The problem tags solve
Your AI Manager needs to know: is this catalog item a product to sell, a team member to spotlight, an educational topic, or behind-the-scenes content? Tags tell your AI Manager what type of post to create from each item.
The catalog tags
| Tag | What it means | Content tone | Example |
|---|---|---|---|
| Product | Thing you sell or offer | Promotional, benefit-focused | "Signature facial treatment" |
| Food / Beverage | Menu item, recipe, drink | Sensory, appetite-driven | "Cacio e Pepe" |
| Property | Real estate listing | Aspirational | "1428 Maple St - 3BR/2BA" |
| Event | Time-specific happening | Urgency, FOMO, excitement | "Valentine's Day menu" |
| Feature | Anything or anyone you want to feature | Storytelling | "Special ingredient" |
| Announcement | News, update, change | Timely, informational | "New menu launching" |
| Person | Team member, founder | Humanizing, relational | "Meet Chef Maria" |
| Behind the Scenes | Process, culture | Authentic, community-building | "How we source ingredients" |
| Social Proof | Testimonial, case study | Trust-building, results-focused | "Client transformation" |
| Lifestyle | Aspirational content | Inspirational, identity-driven | "Morning routine with our coffee" |
| Education | How-to, tips, expertise | Helpful, authority-building | "How to choose running shoes" |
| Custom | You define it | Matches the item’s description | "Sustainability stories" |
How tags shape your content mix
Tags tell your AI Manager what kind of post to create from each item. Different tags naturally produce different content types:
- Promotional content ← Product, Food/Beverage, Property tags
- Team & culture content ← Person, Behind the Scenes tags
- Educational content ← Education tags
- Community & trust content ← Social Proof, Lifestyle tags
Example: Photographer organizing service lines
Problem: “I offer weddings, corporate headshots, product photography, and family sessions — but my AI Manager posts randomly about all of them.”
Solution with tags:
- Wedding Portfolio (Tag: Product)
- Corporate Headshots (Tag: Product)
- Product Photography Services (Tag: Product)
- Family Session Package (Tag: Product)
- Behind the Scenes – Wedding Shoot (Tag: Behind the Scenes)
- How to Prepare for Headshots (Tag: Education)
- Client Testimonial – Wedding (Tag: Social Proof)
Tags set a tone for each item. They do not separate service lines or balance post types. Give each service line its own item with its own name, description, and photos so each post gets the right details.
Example: Nonprofit organizing campaigns
- Giving Tuesday Campaign (Tag: Event + Calendar Event)
- After-School Literacy Program (Tag: Feature)
- Volunteer Spotlight – Sarah (Tag: Person)
- Impact Report 2024 (Tag: Education)
- Student Success Story (Tag: Social Proof)
- International Women's Day (Tag: Event + Calendar Event)
Using Custom tags
The “Custom” tag lets you create your own content categories:
- Coffee roaster: “Origin Stories” (where beans come from)
- Yoga studio: “Philosophy” (teachings, mindfulness)
- Architecture firm: “Process” (design journey from sketch to build)
Type a short name for the kind of item, such as “Origin Stories”. The AI Manager sees that name as the item's type and takes its tone from the description.
Pro Tips
- •Start with default tags — only use Custom if you need something specific.
- •Don’t overthink it — your AI Manager adapts based on description too.
- •Tag consistency matters more than perfection (you can always re-tag later).
Next steps
- Vertical Playbooks — see how different industries tag their catalogs
- Building a Product Catalog — apply tagging to your first items