Restaurants
Menu items, seasonal specials, chef spotlights, and recurring food features.
Why Catalog Maker works for restaurants
Restaurants have a natural content catalog: your menu. But posting “check out our food” every day doesn't work. Catalog Maker lets you feed your AI Manager specific dishes, seasonal specials, chef stories, and weekly features, so posts feel fresh, specific, and appetizing.
The biggest win? Seasonal items. Instead of manually ramping up Valentine's Day posts, you set a catalog item with “Calendar Event” and your AI Manager handles the timing for you.
Primary use case
What to catalog: Signature dishes (evergreen), seasonal specials (event-based), weekly features (recurring events), chef spotlights (Person tag), and behind-the-scenes kitchen content.
Which features to prioritize: Food / Beverage tag, Calendar Event for seasonal items, multiple image selection for dish photos from multiple angles.
Example catalog
Cacio e Pepe
Signature dish, evergreen. 5 photos (plated, prep, ingredients).
Burrata & Heirloom Tomatoes
Seasonal summer menu. Calendar Event: June–September.
Weekend Brunch Menu
Recurring weekly event. Lead-up: 2 days. Duration: 2 days.
Sommelier’s Pick
Rotating wine selection, updated monthly.
Chef Maria
Team spotlight with bio, cooking philosophy, and kitchen photos.
How We Source Ingredients
Linked collateral: farm partner docs, sourcing photos.
Taco Tuesday
Recurring weekly event. Lead-up: 1 day.
Media recommendations
- Select multiple images for dishes. Upload 3 to 5 photos per dish (plated, overhead, prep, close-up) so your AI Manager picks different ones each time.
- Slideshow Video for plating sequences or kitchen prep.
- Ken Burns Video for high-quality food photography you want as Reels or TikToks.
- Avoid: Generic stock food photos. Use your own dish photography.
Collateral strategy
- Upload full menu PDFs (so your AI Manager knows everything you offer)
- Link supplier/farm stories to specific dishes
- Upload chef bios and kitchen photos
Example week of posts
This example week shows one possible set of posts for this catalog. In practice, your schedule sets the days and the AI Manager picks the items.
Cacio e Pepe spotlight with customer quote
Chef Maria: what she’s cooking this week
Weekend brunch preview with menu highlights
Sommelier’s wine pick paired with Burrata
Pro Tips
- •Catalog your top 5–10 dishes, not your entire menu. Your AI Manager pulls from Collateral for variety.
- •Use Calendar Event for seasonal items. Set the dates once and your AI Manager handles the timing.
- •Write descriptions with sensory details (flavor, texture, aroma). Your AI Manager uses them to write posts that make people hungry.
- •Link farm/supplier stories to dishes for posts that tell a story, not just show food.
Common Questions