Restaurants
Menu items, seasonal specials, chef spotlights, and recurring food features.
Why Catalog Maker works for restaurants
Restaurants have a natural content catalog: your menu. But posting “check out our food” every day doesn't work. Catalog Maker lets you feed your AI Manager specific dishes, seasonal specials, chef stories, and weekly features — so posts feel fresh, specific, and appetizing.
The biggest win? Seasonal items. Instead of manually ramping up Valentine's Day posts, you set a catalog item with “Treat as Event” and your AI Manager handles the timing automatically.
Primary use case
What to catalog: Signature dishes (evergreen), seasonal specials (event-based), weekly features (recurring events), chef spotlights (Person tag), and behind-the-scenes kitchen content.
Which features to prioritize: Food or Beverage tag, Treat as Event for seasonal items, multiple image selection for dish photos from multiple angles.
Example catalog
Cacio e Pepe
Signature dish, evergreen. 5 photos (plated, prep, ingredients).
Burrata & Heirloom Tomatoes
Seasonal summer menu. Treat as Event: June–September.
Weekend Brunch Menu
Recurring weekly event. Lead-up: 2 days. Duration: 2 days.
Sommelier’s Pick
Rotating wine selection, updated monthly.
Chef Maria
Team spotlight with bio, cooking philosophy, and kitchen photos.
How We Source Ingredients
Linked collateral: farm partner docs, sourcing photos.
Taco Tuesday
Recurring weekly event. Lead-up: 1 day.
Media recommendations
- Select multiple images for dishes — upload 3-5 photos per dish (plated, overhead, prep, close-up) so your AI Manager picks different ones each time.
- Slideshow Video for plating sequences or kitchen prep.
- Ken Burns Effect for high-quality food photography you want as Reels or TikToks.
- Avoid: Generic stock food photos. Use your own dish photography.
Collateral strategy
- Upload full menu PDFs (so your AI Manager knows everything you offer)
- Link supplier/farm stories to specific dishes
- Upload chef bios and kitchen photos
- Link seasonal menu announcements to event items
Example week of posts
With this catalog setup, your AI Manager creates:
Cacio e Pepe spotlight with customer quote
Chef Maria: what she’s cooking this week
Weekend brunch preview with menu highlights
Sommelier’s wine pick paired with Burrata
Pro Tips
- •Catalog your top 5–10 dishes, not your entire menu. Your AI Manager pulls from Collateral for variety.
- •Use Treat as Event for seasonal items — set the dates once and your AI Manager handles timing.
- •Write descriptions with sensory details (flavor, texture, aroma) — your AI Manager uses these for appetizing copy.
- •Link farm/supplier stories to dishes for posts that tell a story, not just show food.
Common Questions