Before/After Transformations
Create split-screen comparison visuals for transformation-based businesses.
What this does
The Before/After Photo media preference creates split-screen or comparison visuals from two separate images — perfect for transformation-based businesses.
Who this is for
- Salons & Barbers: Color corrections, haircuts, styling
- Fitness: Weight loss, muscle gain, body recomposition
- Home services: Landscaping, interior design, renovations
- Auto detailing: Paint correction, interior restoration
- Medical & Dental: Cosmetic procedures (with compliance — see playbook)
- Pet grooming: Breed-specific grooms, matting removal
How to set it up
- Create a catalog item for a transformation case
- Set Media Preference to “Before/After Photo”
- Upload two images: the before image and the after image
- Write a description that tells the transformation story
- Save
Example 1: Salon transformation
Title: Platinum Blonde Transformation – Sarah M.
Description: “Box dye damage repair to dimensional platinum blonde. 8-hour color correction with Olaplex bond treatment, custom toner blend. Before: brassy, uneven color with visible breakage. After: healthy, multidimensional blonde with restored hair integrity.”
Tag: Social Proof • Media Preference: Before/After Photo
Studio Lux Hair
Split-screen: damaged brassy hair (left) vs platinum blonde result (right)
Studio Lux HairSarah came to us with box dye damage and left with this stunning platinum transformation. 8 hours of careful color correction, bond treatment every step of the way. Swipe to see the before and after journey.
Example 2: Personal trainer
Title: 90-Day Transformation – Client J
Description: “Lost 32 lbs, gained visible muscle definition. Focused on progressive overload strength training 4x/week + flexible macro tracking. No cardio dependency, no crash diets, sustainable lifestyle change.”
Tag: Social Proof • Media Preference: Before/After Photo
Example 3: Landscaper
Title: Backyard Makeover – Portland Project
Description: “Overgrown yard to drought-resistant native garden. Removed invasive blackberry and English ivy, added raised cedar beds, installed drip irrigation system, planted Pacific Northwest natives.”
Tag: Product • Media Preference: Before/After Photo
Writing transformation descriptions
Be specific about:
- Starting point — what was wrong or different
- What you did — process, timeline, techniques
- End result — measurable change, client reaction
Bad: “Client got fit”
Good: “Lost 32 lbs, gained muscle definition. 90 days of strength training 4x/week + macro tracking.”
Compliance note
If you're in medical, dental, or cosmetic services:
- Always get written patient consent before using photos
- Use AI Instructions (separate feature) to add compliance language (“results may vary”)
- Enable Approval Queue to review posts before publishing
- See Medical & Dental Playbook for full compliance guidance
Pro Tips
- •Use consistent photo angles (same angle before/after shows change clearly).
- •Write descriptions for your AI Manager, not for the post — your AI Manager crafts the caption.
- •Link client testimonials or case study docs as Collateral for richer posts.
Next steps
- Media Preferences Explained — other visual formats
- Salons & Beauty Playbook, Fitness Playbook, Home Services Playbook