Home Services
Project showcases, process documentation, certifications, and team introductions.
Why Catalog Maker works for home services
Landscapers, painters, roofers, plumbers, HVAC techs, interior designers — your work speaks for itself, but only if people see it. Catalog Maker turns completed projects into an ongoing content library that showcases your craftsmanship over time.
Before/After Photo is the standout feature here. A backyard makeover, a kitchen renovation, a driveway pressure-wash — nothing sells home services like visible transformation.
Primary use case
What to catalog: Completed project showcases (Product or Social Proof), process documentation (Education), team introductions (Person), certifications and specialties (Feature), and seasonal services (Event).
Key features: Before/After Photo for project transformations, multiple image selection for project phases, Feature tag for certifications, Treat as Event for seasonal services.
Example catalog
Backyard Makeover – Portland Project
Before/After Photo. Overgrown yard to drought-resistant native garden.
Kitchen Renovation – Modern Farmhouse
Multiple images: 6 photos (before, demo, framing, cabinets, countertops, final).
How We Waterproof a Basement
Slideshow Video: inspection, excavation, membrane, drainage, backfill.
Meet Foreman Jake
Bio, 15 years experience, specialties, certifications.
Licensed & Insured – CCB #12345
Certifications, licensing, insurance coverage.
Spring Gutter Cleaning Special
Treat as Event: Mar 1–Apr 30. Lead-up: 14 days.
Media recommendations
- Before/After Photo for every completed project — same angle, same time of day for best comparison.
- multiple image selection for projects with multiple phases — show the journey from start to finish.
- Slideshow Video for process documentation — shows expertise and builds trust.
- Capture photos at consistent times of day (afternoon light for outdoor work).
Collateral strategy
- Upload certification and licensing documents
- Link homeowner testimonials to project items
- Upload process guides and specifications
- Upload insurance and warranty documentation
Example week of posts
With this catalog setup, your AI Manager creates:
Backyard makeover: before/after with native plant details
How we waterproof a basement in 5 steps (video)
Meet Foreman Jake: 15 years building with integrity
Spring gutter cleaning special: book before April rain
Pro Tips
- •Before/After photos are your #1 content asset — take them at every job, same angle, same time of day.
- •Use Feature tag for certifications and licensing — builds trust and differentiates from unlicensed competitors.
- •Document process steps with video or photos for Education content that showcases expertise.
- •Treat seasonal services as Events (gutter cleaning in spring, winterization in fall) for automatic timing.
Common Questions