Home Services
Project showcases, process documentation, certifications, and team introductions.
Why Catalog Maker works for home services
Landscapers, painters, roofers, plumbers, HVAC techs, interior designers: your work speaks for itself, but only if people see it. Catalog Maker turns completed projects into an ongoing content library that showcases your craftsmanship over time.
Before / After is the standout feature here. A backyard makeover, a kitchen renovation, a driveway pressure-wash. Nothing sells home services like a visible transformation.
Primary use case
What to catalog: Completed project showcases (Product or Social Proof), process documentation (Education), team introductions (Person), certifications and specialties (Feature), and seasonal services (Event).
Key features: Before / After for project transformations, multiple image selection for project phases, Feature tag for certifications, Calendar Event for seasonal services.
Example catalog
Backyard Makeover – Portland Project
Before / After. Overgrown yard to drought-resistant native garden.
Kitchen Renovation – Modern Farmhouse
Multiple images: 6 photos (before, demo, framing, cabinets, countertops, final).
How We Waterproof a Basement
Slideshow Video: inspection, excavation, membrane, drainage, backfill.
Meet Foreman Jake
Bio, 15 years experience, specialties, certifications.
Licensed & Insured – CCB #12345
Certifications, licensing, insurance coverage.
Spring Gutter Cleaning Special
Calendar Event: Mar 1–Apr 30. Lead-up: 14 days.
Media recommendations
- Before / After for every completed project. Use the same angle and time of day for the best comparison.
- multiple image selection for projects with multiple phases, to show the journey from start to finish.
- Slideshow Video to document your process. It shows your skill and earns trust.
- Capture photos at consistent times of day (afternoon light for outdoor work).
Collateral strategy
- Upload certification and licensing documents
- Link homeowner testimonials to project items
- Upload process guides and specifications
- Upload insurance and warranty documentation
Example week of posts
This example week shows one possible set of posts for this catalog. In practice, your schedule sets the days and the AI Manager picks the items.
Backyard makeover: before/after with native plant details
How we waterproof a basement in 5 steps (video)
Meet Foreman Jake: 15 years of honest work
Spring gutter cleaning special: book before April rain
Pro Tips
- •Before/After photos are your #1 content asset. Take them at every job, from the same angle at the same time of day.
- •Use Feature tag for certifications and licensing. It earns trust and sets you apart from unlicensed competitors.
- •Document process steps with video or photos for Education content that showcases expertise.
- •Treat seasonal services as Events (gutter cleaning in spring, winterization in fall), and we handle the timing for you.
Common Questions