Salons & Beauty
Portfolio curation, stylist spotlights, technique explainers, and product recommendations.
Why Catalog Maker works for salons
Salon content is inherently visual and transformation-based. Every client visit is a potential before/after post. Catalog Maker lets you organize your portfolio by service type, stylist, and technique, so your AI Manager creates varied posts instead of “another haircut photo.”
The Before / After media preference suits salons perfectly.
Primary use case
What to catalog: Client transformations (Social Proof), stylist spotlights (Person), technique explainers (Education), product recommendations (Product), and seasonal looks (Event).
Key features: Before / After for transformations, multiple image selection for portfolio variety, Custom tags for service types (Color, Cut, Styling).
Example catalog
Platinum Blonde Transformation – Sarah M.
Before / After. 8-hour color correction with Olaplex.
Balayage Highlight – Natural Brunette
Before / After. Sun-kissed highlights, low maintenance.
Stylist Spotlight: Jessica
Bio, specialties (color correction, vivids), booking link.
How to Maintain Color Between Visits
Product recommendations and care tips.
Holiday Glam Package
Calendar Event: Dec 1–31. Updo + blowout + makeup.
Olaplex Treatment
Service offering, pricing, what it does.
Media recommendations
- Before / After for every transformation, with the same angles each time (front and side).
- multiple image selection for stylist portfolios. Upload 5 to 10 of their best pieces.
- Slideshow Video for technique breakdowns (consultation → cutting → styling → reveal).
- Shoot in natural light when possible and use the same mirror/chair for consistency.
Collateral strategy
- Upload stylist bios and certification documents
- Link product spec sheets to treatment catalog items
- Upload client testimonials (written or video)
- Upload pricing menus for reference
Example week of posts
This example week shows one possible set of posts for this catalog. In practice, your schedule sets the days and the AI Manager picks the items.
Platinum blonde transformation: before/after with story
How to maintain your color between visits (education)
Stylist Jessica: her journey and what she specializes in
Balayage highlight showcase with booking link
Pro Tips
- •Use consistent photo angles: same mirror, same lighting, same distance for before/after shots.
- •Write detailed descriptions of what was done (products used, time, technique). Your AI Manager uses this to write posts people believe.
- •Always get client permission before posting their transformation photos.
Common Questions