Salons & Beauty
Portfolio curation, stylist spotlights, technique explainers, and product recommendations.
Why Catalog Maker works for salons
Salon content is inherently visual and transformation-based. Every client visit is a potential before/after post. Catalog Maker lets you organize your portfolio by service type, stylist, and technique — so your AI Manager creates varied posts instead of “another haircut photo.”
The Before/After Photo media preference was practically built for salons. Combined with tagging by service type (color, cut, styling), your AI Manager showcases your full range of work.
Primary use case
What to catalog: Client transformations (Social Proof), stylist spotlights (Person), technique explainers (Education), product recommendations (Product), and seasonal looks (Event).
Key features: Before/After Photo for transformations, multiple image selection for portfolio variety, Custom tags for service types (Color, Cut, Styling).
Example catalog
Platinum Blonde Transformation – Sarah M.
Before/After Photo. 8-hour color correction with Olaplex.
Balayage Highlight – Natural Brunette
Before/After Photo. Sun-kissed highlights, low maintenance.
Stylist Spotlight: Jessica
Bio, specialties (color correction, vivids), booking link.
How to Maintain Color Between Visits
Product recommendations and care tips.
Holiday Glam Package
Treat as Event: Dec 1–31. Updo + blowout + makeup.
Olaplex Treatment
Service offering, pricing, what it does.
Media recommendations
- Before/After Photo for every transformation — consistent angles (front and side).
- multiple image selection for stylist portfolios — upload 5-10 of their best work.
- Slideshow Video for technique breakdowns (consultation → cutting → styling → reveal).
- Shoot in natural light when possible and use the same mirror/chair for consistency.
Collateral strategy
- Upload stylist bios and certification documents
- Link product spec sheets to treatment catalog items
- Upload client testimonials (written or video)
- Upload pricing menus for reference
Example week of posts
With this catalog setup, your AI Manager creates:
Platinum blonde transformation: before/after with story
How to maintain your color between visits (education)
Stylist Jessica: her journey and what she specializes in
Balayage highlight showcase with booking link
Pro Tips
- •Use consistent photo angles: same mirror, same lighting, same distance for before/after shots.
- •Tag by service type using Custom tags (Color, Cut, Styling, Treatment) so your AI Manager doesn’t post 5 color corrections in a row.
- •Write detailed descriptions of what was done (products used, time, technique) — your AI Manager uses this for credible copy.
- •Always get client permission before posting their transformation photos.
Common Questions