Medical & Dental
Before/After with compliance, procedure explainers, and practitioner bios.
Why Catalog Maker works for medical and dental practices
Cosmetic and dental practices thrive on visual results — before/after transformations drive consultations. But medical content requires compliance guardrails: patient consent, disclaimer language, and review before publishing.
Catalog Maker combined with AI Instructions (for compliance language) and Approval Queue (for pre-publish review) gives you a compliance-safe content pipeline that showcases your work without risk.
Primary use case
What to catalog: Cosmetic case studies (Social Proof), procedure explainers (Education), practitioner bios (Person), office tours (Behind the Scenes), and patient testimonials (Social Proof).
Key features: Before/After Photo for cases, Social Proof tag, AI Instructions integration for compliance disclaimers, Approval Queue recommended for all content.
Example catalog
Smile Makeover – Patient A
Before/After Photo. Porcelain veneers, 6-unit case. Written consent on file.
What to Expect: Dental Implants
Process overview, timeline, recovery information.
Dr. Chen – Cosmetic Dentistry
Credentials, specialties, patient philosophy.
Office Tour
Slideshow Video: reception, treatment room, technology, team.
Patient Testimonial – John R.
Video testimonial linked as collateral. Written consent on file.
Invisalign Open Day
Treat as Event. Free consultations, special pricing. Lead-up: 14 days.
Media recommendations
- Before/After Photo for all case studies — consistent clinical photography (same angle, lighting, retractors).
- Slideshow Video for procedure explainers — consultation, procedure, result.
- Select multiple images for office tours — reception, treatment rooms, technology.
- Never use identifiable patient photos without written consent.
Collateral strategy
- Upload procedure guides and patient education materials
- Link consent-cleared testimonials to case study items
- Upload practitioner credentials and certifications
- Upload office photos and technology specs
Example week of posts
With this catalog setup, your AI Manager creates:
Smile makeover: before/after with procedure details and disclaimer
What to expect: dental implant timeline and recovery
Meet Dr. Chen: why she chose cosmetic dentistry
Patient testimonial: John’s Invisalign journey
Pro Tips
- •Always get written patient consent before using before/after photos. Keep consent forms on file.
- •Use AI Instructions (separate feature) to require “results may vary” or “individual results depend on…” in all case study posts.
- •Enable Approval Queue so every post is reviewed before publishing — non-negotiable for medical content.
- •Focus descriptions on the clinical process and patient experience, not guaranteeing outcomes.
- •Use consistent clinical photography: same camera, same lighting, same angles for credible before/after images.
Common Questions