Medical & Dental
Before/After with compliance, procedure explainers, and practitioner bios.
Why Catalog Maker works for medical and dental practices
Cosmetic and dental practices thrive on visual results. Before and after photos bring in consultations. But medical content requires compliance guardrails: patient consent, disclaimer language, and review before publishing.
Catalog Maker combined with AI Instructions (for compliance language) and Approval Queue (for pre-publish review) gives you a compliance-safe content pipeline that showcases your work without risk.
Primary use case
What to catalog: Cosmetic case studies (Social Proof), procedure explainers (Education), practitioner bios (Person), office tours (Behind the Scenes), and patient testimonials (Social Proof).
Key features: Before / After for cases, Social Proof tag, AI Instructions integration for compliance disclaimers, Approval Queue recommended for all content.
Example catalog
Smile Makeover – Patient A
Before / After. Porcelain veneers, 6-unit case. Written consent on file.
What to Expect: Dental Implants
Process overview, timeline, recovery information.
Dr. Chen – Cosmetic Dentistry
Credentials, specialties, patient philosophy.
Office Tour
Slideshow Video: reception, treatment room, technology, team.
Patient Testimonial – John R.
Video testimonial linked as collateral. Written consent on file.
Invisalign Open Day
Calendar Event. Free consultations, special pricing. Lead-up: 14 days.
Media recommendations
- Before / After for all case studies, with consistent clinical photography (same angle, lighting, retractors).
- Slideshow Video for procedure explainers: consultation, procedure, result.
- Select multiple images for office tours: reception, treatment rooms, technology.
- Never use identifiable patient photos without written consent.
Collateral strategy
- Upload procedure guides and patient education materials
- Link consent-cleared testimonials to case study items
- Upload practitioner credentials and certifications
- Upload office photos and technology specs
Example week of posts
This example week shows one possible set of posts for this catalog. In practice, your schedule sets the days and the AI Manager picks the items.
Smile makeover: before/after with procedure details and disclaimer
What to expect: dental implant timeline and recovery
Meet Dr. Chen: why she chose cosmetic dentistry
Patient testimonial: John’s Invisalign journey
Pro Tips
- •Always get written patient consent before using before/after photos. Keep consent forms on file.
- •Use AI Instructions (separate feature) to require “results may vary” or “individual results depend on…” in all case study posts.
- •Enable Approval Queue so every post is reviewed before publishing. For medical content this is a must.
- •Focus descriptions on the clinical process and patient experience, not guaranteeing outcomes.
- •Use consistent clinical photography: same camera, same lighting, same angles for credible before/after images.
Common Questions