Fitness & Training
Transformation stories, workout programs, trainer bios, and exercise demos.
Why Catalog Maker works for fitness
Fitness businesses run on transformation stories. Before/After photos are your most powerful social proof, and Catalog Maker's Before / After media preference was made for exactly this.
Beyond transformations, you can catalog workout programs, trainer bios, exercise demos, and seasonal challenges. That gives your AI Manager a rich library to create varied, credible content.
Primary use case
What to catalog: Client transformations (Social Proof), workout programs (Product), trainer bios (Person), exercise demos (Education), and seasonal challenges (Event).
Key features: Before / After for transformations, Slideshow Video for exercise demos, Calendar Event for challenges and programs.
Example catalog
90-Day Transformation – Client J
Before / After. Lost 32 lbs, gained muscle definition.
12-Week Strength Program
Core offering. External link to sign-up page.
Coach Mike
Trainer bio, certifications, coaching philosophy.
5 Exercises for Core Strength
Slideshow Video: 5 photos showing form for each exercise.
New Year Challenge 2026
Calendar Event: Jan 1. Lead-up: 14 days. Duration: 30 days.
Client Testimonial – Sarah K
Written testimonial linked as collateral, headshot photo.
Media recommendations
- Before / After for all transformation posts, with the same angles and similar lighting.
- A Slideshow Video suits fitness exercise demos. Use 3 to 5 photos that show proper form.
- Select multiple images for programs. Upload gym photos, action shots, and equipment setups.
- Always get client consent before using transformation photos.
Collateral strategy
- Upload training methodology documents and certifications
- Link program PDFs to workout catalog items
- Upload client written testimonials and link to their transformation items
- Upload gym/studio photos for behind-the-scenes content
Example week of posts
This example week shows one possible set of posts for this catalog. In practice, your schedule sets the days and the AI Manager picks the items.
Client J’s 90-day transformation: before/after + story
5 core exercises for beginners (video)
Coach Mike: why progressive overload beats cardio
12-Week Strength Program spotlight with sign-up link
Pro Tips
- •Get written consent from clients before using transformation photos.
- •Use consistent photo angles and lighting for before/after shots (same angle shows change clearly).
- •Write detailed descriptions of what the client did (not just results). Specifics make the story believable.
Common Questions