Event-Based Businesses
Calendar management for florists, event planners, food trucks, and seasonal businesses.
Why Catalog Maker works for event-based businesses
Florists, event planners, caterers, food trucks, seasonal retailers — your entire business runs on dates. Valentine's Day, Mother's Day, wedding season, holiday markets. Catalog Maker's “Treat as Event” feature with recurrence turns your annual calendar into an automated content machine.
Set up your annual events once with yearly recurrence, and your AI Manager handles the timing, lead-up, and cool-down every year automatically. A florist who sets Valentine's Day once never has to think about it again — posts start 3 weeks before, peak on the day, and stop the day after.
Primary use case
What to catalog: Annual events with yearly recurrence (Event), weekly specials with weekly recurrence (Event), one-time launches (Event), service offerings (Product), and customer testimonials (Social Proof).
Key features: Treat as Event with recurrence (weekly, monthly, yearly), Event tag, External Link for ticket sales and reservations, multiple image selection for event visuals.
Example catalog
Valentine’s Day Arrangements
Yearly recurrence. Feb 14. Lead-up: 21 days. Multiple images: 5 arrangement photos.
Mother’s Day Bouquets
Yearly recurrence. 2nd Sunday in May. Lead-up: 14 days.
Saturday Farmers Market
Weekly recurrence. Lead-up: 2 days. Location and hours in description.
Holiday Gift Baskets
Yearly. Nov 15–Dec 24. Lead-up: 14 days. External link to order page.
Wedding Season Packages
Custom arrangements, consultation included. External link to booking.
Spring Garden Workshop
One-time. April 12. Lead-up: 21 days. External link to tickets.
Customer Testimonial – The Johnson Wedding
Photos + written review from bride.
Media recommendations
- multiple image selection for events — upload 5-10 photos of past events or product options for variety.
- Picture Collage for showcasing multiple options (4 bouquet styles, 6 gift basket options).
- Slideshow Video for event recaps (setup, event, happy customers, takedown).
- Update photos annually for recurring events — fresh visuals each year.
Collateral strategy
- Upload event flyers and promotional materials
- Link ordering/booking pages via External Link
- Upload past event photos for recurring items
- Link customer testimonials to specific event catalog items
Example week of posts
With this catalog setup, your AI Manager creates:
Valentine’s Day is 18 days away: preview our Heart’s Desire collection
Customer spotlight: the Johnson wedding floral design
Saturday Farmers Market this week: new spring tulips
Live from the market: fresh arrangements available now
Pro Tips
- •Use yearly recurrence for annual events — set once, runs every year automatically.
- •Adjust lead-up days based on purchase cycle: 21 days for Valentine’s, 14 for Mother’s Day, 2 for weekly markets.
- •Update photos and descriptions before each recurrence — new year, new visuals.
- •Use External Link for ticket/ordering pages so every event post drives action.
- •Create both the event item AND a general product/service item for year-round promotion.
Common Questions