Real Estate
Listings, open houses, neighborhood tours, and sold-property social proof.
Why Catalog Maker works for real estate
Each listing is a natural catalog item. It has a title, photos, details, and a time-sensitive event (the open house). Catalog Maker lets you turn every listing into a content engine that promotes itself automatically with the right timing.
Primary use case
What to catalog: Active listings (Property tag), open house events (Event), sold properties (Social Proof), neighborhood tours (Education), and agent spotlights (Person).
Key features: Property tag, multiple image selection for listing photos, Calendar Event for open houses, External Link to MLS pages.
Example catalog
1428 Maple St – 3BR/2BA
Active listing. 8 photos (exterior, rooms, backyard). External link to MLS.
Open House: 1428 Maple St
Calendar Event: March 15. Lead-up: 7 days. Duration: 1 day.
SOLD: 742 Oak Ave
Sold property testimonial. Before / After of staging.
Eastside Neighborhood Guide
Schools, parks, restaurants. Linked collateral: neighborhood PDF.
Meet Agent Sarah
Agent bio, specialties, client philosophy.
Media recommendations
- Select multiple images for listings: 5 to 8 photos (exterior, living room, kitchen, bedrooms, backyard, drone shot).
- Slideshow Video for virtual walkthroughs.
- Before / After for staging transformations.
- Always include an exterior shot as one of the multi-select options.
Collateral strategy
- Upload neighborhood guides and school district info
- Link floor plans and virtual tour links to listings
- Upload market reports for educational content
- Link client testimonials to sold properties
Example week of posts
This example week shows one possible set of posts for this catalog. In practice, your schedule sets the days and the AI Manager picks the items.
1428 Maple St listing highlight with kitchen photo
Eastside neighborhood guide: best coffee shops and parks
Open house reminder for 1428 Maple St (3 days out)
SOLD story: how we got 742 Oak Ave above asking price
Pro Tips
- •Create a separate catalog item for the listing AND the open house event so posts are distinct.
- •When a listing sells, change the tag to Social Proof and update the description with sale story.
- •External Link should go directly to the MLS listing page.
- •Use Calendar Event with 7-day lead-up for open houses and 14 days for luxury listings.
Common Questions