Real Estate
Listings, open houses, neighborhood tours, and sold-property social proof.
Why Catalog Maker works for real estate
Each listing is a natural catalog item — it has a title, photos, details, and a time-sensitive event (the open house). Catalog Maker lets you turn every listing into a content engine that promotes itself automatically with the right timing.
The biggest advantage? Open house scheduling. Set a listing as an Event with lead-up days, and your AI Manager ramps up posts before the open house and stops after — no manual intervention.
Primary use case
What to catalog: Active listings (Property tag), open house events (Event), sold properties (Social Proof), neighborhood tours (Education), and agent spotlights (Person).
Key features: Property tag, multiple image selection for listing photos, Treat as Event for open houses, External Link to MLS pages.
Example catalog
1428 Maple St – 3BR/2BA
Active listing. 8 photos (exterior, rooms, backyard). External link to MLS.
Open House: 1428 Maple St
Treat as Event: March 15. Lead-up: 7 days. Duration: 1 day.
SOLD: 742 Oak Ave
Sold property testimonial. Before/After of staging.
Eastside Neighborhood Guide
Schools, parks, restaurants. Linked collateral: neighborhood PDF.
Meet Agent Sarah
Agent bio, specialties, client philosophy.
Media recommendations
- Select multiple images for listings — 5-8 photos (exterior, living room, kitchen, bedrooms, backyard, drone shot).
- Slideshow Video for virtual walkthrough clips.
- Before/After Photo for staging transformations.
- Always include an exterior shot as one of the multi-select options.
Collateral strategy
- Upload neighborhood guides and school district info
- Link floor plans and virtual tour links to listings
- Upload market reports for educational content
- Link client testimonials to sold properties
Example week of posts
With this catalog setup, your AI Manager creates:
1428 Maple St listing highlight with kitchen photo
Eastside neighborhood guide: best coffee shops and parks
Open house reminder for 1428 Maple St (3 days out)
SOLD story: how we got 742 Oak Ave above asking price
Pro Tips
- •Create a separate catalog item for the listing AND the open house event so posts are distinct.
- •When a listing sells, change the tag to Social Proof and update the description with sale story.
- •External Link should go directly to the MLS listing page.
- •Use Treat as Event with 7-day lead-up for open houses and 14 days for luxury listings.
Common Questions